POSI+IV Energy

Posted on October 16, 2014 ยท Posted in Events

When a great new natural energy drink was launched in 2014, Formidable Productions worked with the team to build and develop activations at sporting events including the Blenheim and London Triathlons and Run To The Beat at Wembley to present the product to all the participants.

Formidable Productions sourced and managed the infrastructure and distribution team to service up to 6,000 competitors per hour using the minimum resources at a very cost-effective rate which saw enthusiastic results from the first year’s events.